State of the Art Marketing Showroom and Training Center plus security tie-in with existing locations of prominent property management firm.

With 24+ million square feet of steel and concrete since 1978, Highwoods Properties owns, develops, acquires, leases and manages commercial properties in Atlanta, Greensboro, Memphis, Nashville, Orlando, Pittsburgh, Raleigh, Richmond and Tampa.

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Challenge:

Highwoods had recently purchased two additional buildings in Atlanta, GA. There were several needs for the property after purchase. These included a need to tie the acquired properties to one of their existing buildings to manage the camera surveillance centrally. They also needed to build a state of the art Marketing Showroom, a Training Center, and multiple conference rooms in the new space.

Important Considerations:

  • What Technology amenities will attract tenants to the property?
  • Need to determine the right configuration for the new Command and Control Center?
  • How easy will it be to use the new equipment?
Project Profile: Highwoods Properties video wall 1
Project Profile: Highwoods Properties video wall 2

Solution:

The ASD® Design Studio worked with the Highwoods executive team to evaluate options for their Security Command & Control Center and the additional collaborative spaces. The team explored options for video walls, control equipment and displays. After product demonstrations and extensive discussions Highwoods was able to decide on a solution that would meet their requirements and project budget.

  • ASD® developed a state-of-the-art Command Center. Every aspect of their security monitoring strategy was addressed and the system enhanced the safety and protection of both people and assets.
  • The Marketing Showroom, Training Center, and collaborative spaces have been a major asset for the Highwoods leasing team. Clients are able to utilize these building amenities as part of their lease and enjoy a savvy technology environment.
Project Profile: Highwoods Properties conference room
Project Profile: Highwoods Properties conference room 2

Result:

An eye-catching video wall and command center that allows Highwoods to keep both Highwoods and their tenants safe. The technology enables the Highwoods team to be confident that they are capturing a true sense of what is occurring across the spaces in the builds.

Project Summary:

  • Total of (8) 55’’ Displays – 4 wide by 2 High Video Wall Configuration
  • Audio Visual Amenities include:
    • Presentation ability with 137’’ Projection Screen and integrated audio in the training room for tenant use
    • 80’’ Display in conference room with multiple inputs